There are thousands of beauty products that promise to be awesome with our skin and hair but when you truly identify with one, that's priceless. When I first knew about John Frieda's products immediately my curiosity came out, the fact that they offer a product special for brunettes was awesome by one side, but also they care enough to understand that brunettes are not looking  to be blondes at all, but to enhance your own hair color but highlighting those hidden tones.